Beatball

Bluetooth earbuds

Beatball is a Bluetooth headset for those who love basketball and appreciate the spirit of clubbing culture. CMF has a strong influence from a basketball to connect a 'wow' moment with this product and emitting lights have played a major role in reflecting clubbing and party mood.

Client

Males in an age group of 21 - 23 years old, living in key cities like Mumbai and New Delhi. Their monthly income is 40k -45k and can spend 20k-25k on their interests. 

CLIENT.jpg
Client Visualisation

Started by collecting visuals from social media to have a better understanding of the client, also helped for understanding trends and mindset.

Keywords  

Clubber Gadget geeks Creative Experimental Rough Sport-tech

Hierarchy of needs
CLIENT.png

Basketball, football, Music, Shoes, Bikes

Tinder, Instagram, Gym, Headphones, Bags, Shoes, Football, Music, Flights, Taxis, Basketball

iPhone

Macbook 

Smartwatch

Self actualization

Love and belongings

Social Needs

Basic Needs

T-shirts, Whatsapp, Buses, Metro, Clothing, Protein aids, medicines

"We consume which we not need"

Veblen's theory

it means spending money on goods and services to display financial power.​

Based on the chart and the client's interests, we select possible products which can be developed. I selected Music to develop the product.

Feasibility Chart

Market

Robust Profit

Adoption of gadgets

Asia to fast-growing

Need

Wireless

Multi-tasking

Mobility

Quality

Style

Technology

Ergonomics

Compact

Safety

Bluetooth LE

Sensors

Rubber coating

Forecast
Inspiration
Untitled-1.png

Healthy Clubbers

A certain nostalgia for carefree 90s. Extreme sports, clubbing culture, reasonable philosophy, Healthy lifestyle and fun/ethical garments.

WGSN 19

Basketballs
Ideation
WhatsApp Image 2021-01-04 at 19.47.29.jp
Earpods.psd.jpg
CMF

basketball colour palette

Durable Material

Texture and Finish

#CF5300

#301604

Plastic

Silicone

Basketbaltexture 

Matt finish

Design
Design Details
Portfolio Front case.jpg

A promising form reflecting the inspiration with appealing colours

Portfolio Front case.357.jpg
Portfolio Front case.358.jpg

LED lights for indicating power remaining in case, each point denotes the 20% of battery

Opening is inspired from the basketball court, makes it easy for interaction and body has a texture of basketball bumps

Portfolio Front case.354.jpg
Portfolio Front case.359.jpg

Compact size with the name of product on the top of the case

Micro-USB charging point

Portfolio Front case.355.jpg
Portfolio Front case.356.jpg

Touch sensors for controlling playlists, volume and attending calls

Silicone earbuds and ergonomic design for better In-ear experience

Visualisation
Portfolio Front case.361.jpg
Thank you!