Beatball is a Bluetooth headset for those who love basketball and appreciate the spirit of clubbing culture. CMF has a strong influence from a basketball to connect a 'wow' moment with this product and emitting lights have played a major role in reflecting clubbing and party mood.
Males in an age group of 21 - 23 years old, living in key cities like Mumbai and New Delhi. Their monthly income is 40k -45k and can spend 20k-25k on their interests.
Started by collecting visuals from social media to have a better understanding of the client, also helped for understanding trends and mindset.
Clubber Gadget geeks Creative Experimental Rough Sport-tech
Hierarchy of needs
Basketball, football, Music, Shoes, Bikes
Tinder, Instagram, Gym, Headphones, Bags, Shoes, Football, Music, Flights, Taxis, Basketball
Love and belongings
T-shirts, Whatsapp, Buses, Metro, Clothing, Protein aids, medicines
"We consume which we not need"
it means spending money on goods and services to display financial power.
Based on the chart and the client's interests, we select possible products which can be developed. I selected Music to develop the product.
Adoption of gadgets
Asia to fast-growing
A certain nostalgia for carefree 90s. Extreme sports, clubbing culture, reasonable philosophy, Healthy lifestyle and fun/ethical garments.
basketball colour palette
Texture and Finish
A promising form reflecting the inspiration with appealing colours
LED lights for indicating power remaining in case, each point denotes the 20% of battery
Opening is inspired from the basketball court, makes it easy for interaction and body has a texture of basketball bumps
Compact size with the name of product on the top of the case
Micro-USB charging point
Touch sensors for controlling playlists, volume and attending calls
Silicone earbuds and ergonomic design for better In-ear experience