Beatball
Bluetooth earbuds
Beatball is a Bluetooth headset for those who love basketball and appreciate the spirit of clubbing culture. CMF has a strong influence from a basketball to connect a 'wow' moment with this product and emitting lights have played a major role in reflecting clubbing and party mood.
Client
Males in an age group of 21 - 23 years old, living in key cities like Mumbai and New Delhi. Their monthly income is 40k -45k and can spend 20k-25k on their interests.
Client Visualisation
Started by collecting visuals from social media to have a better understanding of the client, also helped for understanding trends and mindset.
Keywords
Clubber Gadget geeks Creative Experimental Rough Sport-tech
Hierarchy of needs
Basketball, football, Music, Shoes, Bikes
Tinder, Instagram, Gym, Headphones, Bags, Shoes, Football, Music, Flights, Taxis, Basketball
iPhone
Macbook
Smartwatch
Self actualization
Love and belongings
Social Needs
Basic Needs
T-shirts, Whatsapp, Buses, Metro, Clothing, Protein aids, medicines
"We consume which we not need"
Veblen's theory
it means spending money on goods and services to display financial power.
Based on the chart and the client's interests, we select possible products which can be developed. I selected Music to develop the product.
Feasibility Chart
Market
Robust Profit
Adoption of gadgets
Asia to fast-growing
Need
Wireless
Multi-tasking
Mobility
Quality
Style
Technology
Ergonomics
Compact
Safety
Bluetooth LE
Sensors
Rubber coating
Forecast
Inspiration
Healthy Clubbers
A certain nostalgia for carefree 90s. Extreme sports, clubbing culture, reasonable philosophy, Healthy lifestyle and fun/ethical garments.
WGSN 19
Ideation
CMF
basketball colour palette
Durable Material
Texture and Finish
#CF5300
#301604
Plastic
Silicone
Basketbaltexture
Matt finish
Design
Design Details
A promising form reflecting the inspiration with appealing colours
LED lights for indicating power remaining in case, each point denotes the 20% of battery
Opening is inspired from the basketball court, makes it easy for interaction and body has a texture of basketball bumps
Compact size with the name of product on the top of the case
Micro-USB charging point
Touch sensors for controlling playlists, volume and attending calls
Silicone earbuds and ergonomic design for better In-ear experience
